Béa studied Economical Engineering at TU Berlin and Communication at the University of Fine Arts. During her studies, she established a trendmonitor in order to pay the babysitter for her baby daughter. She worked then for SAT.1 television and The Boston Consulting Group. Starting in 2005 she founded Phorms, a chain of bilingual private schools for grades K to 12 in Germany and has been its CEO until January 2011. Inspired by an education expedition through India, Australia, Indonesia and the US, she developed TOLLABOX, the playducation idea to merge the world of play with the world of learning. TOLLABOX is a monthly box for children 3+ delivering materials, inspiration and a story full of fantasy. With it, Béa aims to change the learning culture in the homes of families, towards more creativity, curiosity and 21. century learning skills.