Videos > TEDxTUHH 2013 > Social consumerism…

Social consumerism and its future

Sydney Alfonso is the founder of Etkie, a social enterprise that improves the economic status of female artisans by addressing the cultural, educational, and social behaviors that sustain their vulnerability and marginalization. By catering support and training based on what each woman identifies as a barrier to change and self-efficacy, Etkie has transformed into a jewelry company that has successfully implemented the balance of people over profit.

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