Guido Luetsch, born 1965, is married and has 2 children. With a master degree as business administrator of the international renowned University of St. Gallen/Switzerland Guido started his business career at Kraft Foods. As Brand Manager he developed new coffees and introduced them in various European countries. He was a member of the Environmental Task Force at Kraft Foods and hence signed responsible for starting sustainable projects reducing CO2-emission. As a serial entrepreneur he founded several start-ups. Since 2006 Guido is working in the field of Airborne Wind Energy (AWE) where he became one of the worldwide leading experts. From 2007 – 2013 he was assigned as General Manager of a German AWE-company. He is the Executive Director of the international Airborne Wind Energy Consortium and has been elected as President of the German Airborne Wind Energy Association.